Color Changing Background  
WORK
2023 
Student Project
CW: Leo Cvitanovich
ST: Kennedy Thompson
CBM: Victoria Nguyen
XD: Patrick Nguyen
AD OOH: Grace Hudson


Upwork

It’s a tale as old as time; “this younger generation is lazy, entitled, blah blah blah”. In reality, Gen Z just has a different approach to employment. We invite prospective employees and employers to free their work.








Manifesto Video







App Integration
We created an app integration that incorporates Gen Z’s favorite activity: swiping. Gen Z has so much choice at their fingertips in every aspect of their lives. Expressing the idea that you can try out jobs without long-term commitment through freelancing.



Social




OOH








Collaborations







On-Boarding Boxes