Color Changing Background  
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Wieden + Kennedy


Michelob ULTRA

Winning an ULTRA is worth training for. 

In this campaign, we created a suite of films and photography to support the Super Bowl spot.












CD: Nik Reed, Will Binder
Sr. AD: Andrew Congleton
Sr. CW: Zak Delange
CW: Joe Wint

Director: Joseph Kosinski  





+ a suite of photography in support of the film.












Photographer: Asato Iida
Art Producer: Alex Lianopolous
CD: Nik Reed
Sr. AD: Andrew Congleton