WORK
For over 80 years, HP has been a pioneering brand using technology to bring us closer to the work we love. Now, HP is reimagining the role of AI in our working lives. Not as an entity that will take your job, but as a tool that helps you get closer to more meaningful work.
In Tap, a writer’s fingers become a shapeshifting window into her creative process.
Tap is supplemented by a suite of idents that reimagine the capabilities of HP AI PC’s features.
in collaboration with Troy Browne
in collaboration with Grif
in collaboration with Nexus Studios
in collaboration with YONK
Global CCO: Neil Heymann
ECD: Jono Paull
CD: Mia Rafowitz
CD: Cara Mia Cecchini
AD: Lindsey Evans
CW: Cameron Sharer
Sr. Producer: Patrick Wood
AP: Harit Muttreja
Director: Mackenzie Sheppard
DOP: Filip Marek
Production Designer: Tristan Mur
Stylist: Nuria Dura
Senior Music Supervisor: Mike Ladman
Junior Music Supervisor: Mara Techam
Post Production: Time Based Arts
Head of Production: Sian Jenkins
Senior Producer: Tom Manton
Shoot VFX Supervisor: Sam Osborne
Shoot VFX Supervisor: Stephen Grasso
2D Animation: Future Power Station
Head of Animation: Yibi Hu
Music: Found Objects
Sound: Wave Studios
Idents
Animation Production Company: Nexus Studios
Director: Shane Griffin
“Paint with CoCreator” Ident Execution: Yonk
“Poly Camera Pro” Ident Execution: Troy Browne