WORK
For over 80 years, HP has been a pioneering brand using technology to bring us closer to the work we love. Now, HP is reimagining the role of AI in our working lives. Not as an entity that will take your job, but as a tool that helps you get closer to more meaningful work.
In Tap, a writer’s fingers become a shapeshifting window into her creative process.
Tap is supplemented by a suite of idents that reimagine the capabilities of HP AI PC’s features.
in collaboration with Troy Browne
in collaboration with Grif
in collaboration with Nexus Studios
in collaboration with YONK
Director: Mackenzie Sheppard
DOP: Filip Marek
Production Designer: Tristan Mur
Edit: Nate Katz
Post Production: Time Based Arts
Music: Found Objects
Sound: Wave Studios
Nexus Studios
Shane Griffin
Yonk
Troy Browne