Color Changing Background  
WORK



Droga5


HP

For over 80 years, HP has been a pioneering brand using technology to bring us closer to the work we love. Now, HP is reimagining the role of AI in our working lives. Not as an entity that will take your job, but as a tool that helps you get closer to more meaningful work.

In Tap, a writer’s fingers become a shapeshifting window into her creative process. 












Tap is supplemented by a suite of idents that reimagine the capabilities of HP AI PC’s features.

Poly Camera Pro
in collaboration with Troy Browne
Virtual Sapiens
in collaboration with Grif
Live Captions
in collaboration with Nexus Studios
Cocreator
in collaboration with YONK




Film
Director: Mackenzie Sheppard  
DOP: Filip Marek 
Production Designer: Tristan Mur
Edit: Nate Katz
Post Production: Time Based Arts
Music: Found Objects
Sound: Wave Studios     


Idents
Nexus Studios
Shane Griffin                 
Yonk
Troy Browne