WORK
For Heinz’s 157th anniversary, we celebrated their legacy by capturing the instinctive ways people still use their product today.
We carried the concept to a picky eater at the family dining table...
...to an eager NFL fan...
...to an eager NFL fan...
...and a bashful businessman back in
the busy diner.
the busy diner.
Director: Lope Serrano
Editor: Jamie Foord
Colorist: Mark Morató
Sound: Aaron Reynolds
We also created key visuals and used the Heinz keystone in a confident, bold new way.
Photographer: Sofia Alvarez