Color Changing Background
Lindsey EvansWork
Wieden + Kennedy
HeinzFor Heinz’s 157th anniversary, we celebrated their legacy by capturing the instinctive ways people still use their product today.
We carried the concept to a picky eater at the family dining table...
...to an eager NFL fan...
...and a shy businessman back in the busy diner.
Director: Lope Serrano
Editor: Jamie Foord
Colorist: Mark Morató
Sound: Aaron ReynoldsCopywriter: Joe Wint
Creative Director: Brad Phifer, Nik Reed
Producer: Rodrigo Nino Gonzalez
CCO: Marques Gartrell, Brandon Henderson
Photography + OOH
Photographer: Sofia Alvarez
Producer: Caitlin Dawson