︎
Birkenstock
CW: Miles Hanson

German engineering is know for its speed. Birkenstock is from Germany, but there’s a reason you can’t run in them. They’re engineered for slow.








Campaign Imagery




Campaign






Motion





Birkenwalk
To encourage a slower lifestyle, Birkenstock will introduce Birkenwalk. A social workout app similar to Strava, but instead of bragging about your 8 minute mile, you’re encouraged to brag about your 30 minute walk.


Partnership







︎︎︎
Running on Cargo