Atrium Campus
Design
Problem
We were tasked with building an identity system that would reflect the campus’ rich history and unique architecture by I.M. Pei in 1956.
Consisting of three different buildings forming the Denver skyline, the Atrium Campus will be a hub for tech start-ups and community gatherings.
Solution
In a ten-day sprint alongside Consume & Create, I created a design direction focused on the idea of light and illumination in reflection of the main structure pictured above. Throughout the direction, there is kinetic energy that nods to collaboration.
Ideation
Branding
Extension
